About AMENA Auto

Empowering Innovation in the Automotive Industry with AMENA

As trailblazers of change, we go beyond traditional consulting – we are the architects of transformation. Partner with us to unlock your dealership’s full potential, drive growth, and achieve your boldest business goals.

4864+

Consultancy Projects

12210+

Training Session

24+

years of experience

About AMENA

Embark on a journey with AMENA, where our commitment to pioneering transformation sets us apart in the Automotive industry. Founded with a vision to redefine success for Sales, Aftersales, Bodyshop, CRM, Marketing, and Customer Experience (CSI & NPS), our story unfolds as a narrative of relentless innovation, strategic brilliance, and a steadfast dedication to empowering Automotive leaders across the MENA region.

Our Distinctive Approach:

AMENA redefines consultancy with innovative solutions in New & Used Car Sales, Service, Parts, Marketing, and Customer Experience. As a strategic partner for OEMs, Dealers/Importers, and First-Tie Suppliers, we offer holistic strategies and actionable insights. Our global and MENA perspective and deep industry knowledge ensure you lead in the Automotive future, adeptly navigating market shifts and consumer demands.

Mission

Enabling Automotive businesses to Find More, Win More, Keep More Clients, Profitably.

Vision

Redefining success in the Automotive industry with clear, impactful outcomes for every client.

The Changing Automotive Retail Scene in the UAE.

E-commerce continues to be a hot topic in the retail world, as we witness continual growth in its sales values worldwide and increased proliferation into our daily activities. Various economic reports have projected spikes in e-retail activity worldwide, and with MENA e-commerce sales surpassing $8 billion, it is hardly a surprise to see major brands in the Middle East such as Ounass, H&M, Home Centre, Ace, and Carrefour join in the digital wave.

Collaboration

We value long-term relationships, focusing on sustainable success over short-term gains. Our commitment extends beyond meeting expectations to adding tangible value to our partners' businesses.

Expertise

Our seasoned advisors, versed in various domains, bring a wealth of experience in training, talent acquisition, audits, and strategic turnarounds.

Strategic Blueprint

Our solutions are not one-size-fits-all; they are meticulously crafted to align with your unique objectives and organisational culture. Anchored in our core principles, our strategic approach ensures that we not only meet but exceed expectations, guiding your market trajectory towards unparalleled success.

Why Choose AMENA?

Partnering with AMENA unlocks Automotive excellence, focusing squarely on tangible outcomes. We are dedicated to driving real business growth, boosting sales, and enhancing profitability for OEMs, Dealers/Importers, and First-Tier Suppliers.

What Our Partners Says

Al-Hussein Al-Khafaji

CEO at Veritas - Albanan Chrysler, Jeep, Dodge and RAM Official Importer

AMENA Auto has been pivotal in transforming our organisation. Their deep industry insight and dedication to process improvement have significantly boosted our profitability. Their tailored training and coaching empowered our team to excel, making us more competitive and successful in the market.

Wesam Issa

CEO, Nissan and Infiniti, Jordan

The impact of AMENA Auto's sales training was immediate. Within weeks, our team closed more deals and increased revenue significantly. They gained confidence and managed challenging customers more effectively. Investing in AMENA Auto's training was a great decision. I highly recommend them to any dealership aiming to boost sales performance.

Graham Threlfall

Business Development Manager MEA Akzonobel

When you need to source professional partners who have a comprehensive level of knowledge and experience of the regional automotive industry, it's reassuring that the team at AMENA are available to give guidance and support. A fantastic team of true industry professionals who can always be relied upon to deliver exactly what's needed to support your Projects and needs.

Bojan Jankulovski

General Manager of Australia, ASEAN and India Maserati APAC

We were very pleased with the services rendered by AMENA. AMENA showed a high level of professionalism, flexibility and a true customer-oriented approach. We also benefited from their cross-regional experience and we highly recommend AMENA’s services.

Wassim Derby

Marketing / Communication & National Procurement Management Hyundai and Genesis

AMENA Auto has been a top ambassador for automotive manufacturers and dealers in the Middle East. Their transparent and accurate data has been invaluable for navigating the complex automotive landscape. I highly recommend AMENA Auto for anyone needing reliable and comprehensive automotive research. They've set the standard for excellence in this field.

Martin Victor Alva

Marketing & Communications Director NWTN Inc

Tamer Khalil

Head of Business Development B2C and Technical Services Emirates Transport

AMENA Auto has been an invaluable advocate for manufacturers and dealers in the Middle East, providing reliable and transparent automotive research. Their comprehensive data has greatly empowered us in our journey. Highly recommended for anyone needing a top-notch automotive research platform. They've set the standard for excellence.

Simon Ellis

General Manager, Tasheelat Automotive Company

Join the AMENA Journey

Embark with AMENA on a pragmatic journey of Automotive progress. We’re about action – shaping the industry’s future with practical strategies and real-world results. Committed to your growth, we’re here to boost sales, create Brand loyalty, gain customers for life and drive profitability, leading with innovation that delivers.