Your Gateway to Driving Automotive Excellence
AMENA is the Independent Automotive Association for the Middle East and North Africa, where innovation meets excellence. AMENA is at the forefront of revolutionising the Automotive Consultancy industry with tailored consulting, training, and strategic insights. Join us on a journey to elevate your Automotive Consultancy experience.
Introduction
Profitability
Empowering Automotive Mastery
Welcome to AMENA, the nexus of innovation and excellence in the Automotive sector for the Middle East and North Africa. We are dedicated to elevating the Automotive landscape through specialised consulting, targeted training, and insightful strategic guidance.
Services
Tailored Services
Delivering Success
Driving Automotive Consultancy Excellence
Sales
Empowering OEMs and
Dealers/Importers to boost sales in New, Used, and Overaged cars, our
strategy ensures sales targets and profitability are met.
Find out more
Aftersales
We assist OEMs and
Dealers/Importers in boosting their Service, Parts, and Bodyshop performance, increasing customer visits and enhancing up-sell and cross-sell opportunities.
Find out more
Customer Loyalty
Our Customer Loyalty strategies elevate CSI & NPS, transforming clients into advocates and ambassadors, significantly boosting retention rates.
Find out more
Mystery Shopping
This service concisely evaluates your customer service quality and operational efficiency and identifies critical improvements, boosting customer satisfaction and loyalty.
Find out more
Assesment
Evidence-based assessment solutions for identifying, evaluating and developing executive leadership talent. Transform your talent strategy with rigorous, data-driven insights.
Find out more
New
AMP
Mastering Automotive Excellence
Elevate your Dealership with AMENA’s commitment to mastering Automotive excellence. Our approach combines precision, innovation, and strategic foresight.
Address unique Dealership needs with custom strategies in Sales, Aftersales, and Bodyshops.
Data-driven approaches with meaningful KPIs for strategic and operational excellence.
A blueprint for success in navigating the complexities of the Automotive market.
Driving Profitability and Exceptional Service
Boosting Profitability
Enhancing profit margins through operational excellence.
Exceptional Customer Service
Implementing strategies for unmatched customer experiences and loyalty.
Promoting Best Practices
Fostering a culture of continuous improvement and knowledge sharing.
AMP’s Unique Approach
AMP’s Six Pillars of Excellence
What Our Partners Says
CEO at Veritas - Albanan Chrysler, Jeep, Dodge and RAM Official Importer
AMENA Auto has been pivotal in transforming our organisation. Their deep industry insight and dedication to process improvement have significantly boosted our profitability. Their tailored training and coaching empowered our team to excel, making us more competitive and successful in the market.
CEO, Nissan and Infiniti, Jordan
The impact of AMENA Auto's sales training was immediate. Within weeks, our team closed more deals and increased revenue significantly. They gained confidence and managed challenging customers more effectively. Investing in AMENA Auto's training was a great decision. I highly recommend them to any dealership aiming to boost sales performance.
Business Development Manager MEA Akzonobel
When you need to source professional partners who have a comprehensive level of knowledge and experience of the regional automotive industry, it's reassuring that the team at AMENA are available to give guidance and support. A fantastic team of true industry professionals who can always be relied upon to deliver exactly what's needed to support your Projects and needs.
General Manager of Australia, ASEAN and India Maserati APAC
We were very pleased with the services rendered by AMENA. AMENA showed a high level of professionalism, flexibility and a true customer-oriented approach. We also benefited from their cross-regional experience and we highly recommend AMENA’s services.
Marketing / Communication & National Procurement Management Hyundai and Genesis
AMENA Auto has been a top ambassador for automotive manufacturers and dealers in the Middle East. Their transparent and accurate data has been invaluable for navigating the complex automotive landscape. I highly recommend AMENA Auto for anyone needing reliable and comprehensive automotive research. They've set the standard for excellence in this field.
Marketing & Communications Director NWTN Inc
We were very pleased with the services rendered by AMENA. AMENA showed a high level of professionalism, flexibility and a true customer-oriented approach. We also benefited from their cross-regional experience and we highly recommend AMENA’s services.
Head of Business Development B2C and Technical Services Emirates Transport
AMENA Auto has been an invaluable advocate for manufacturers and dealers in the Middle East, providing reliable and transparent automotive research. Their comprehensive data has greatly empowered us in our journey. Highly recommended for anyone needing a top-notch automotive research platform. They've set the standard for excellence.
General Manager, Tasheelat Automotive Company
When you need to source professional partners who have a comprehensive level of knowledge and experience of the regional automotive industry, it's reassuring that the team at AMENA are available to give guidance and support. A fantastic team of true industry professionals who can always be relied upon to deliver exactly what's needed to support your Projects and needs.
Tune Into Industry Insights
Dive into our AUTOFOCUS Podcast for the latest in Automotive trends, strategies, and expert insights. Quick, impactful listens to fuel your journey in the Automotive world.
Take a look at our articles & resources
Dive into a world of valuable content, ranging from industry trends to expert tips and everything in between. Stay informed, inspired, and empowered as we share knowledge and updates to fuel your Automotive journey.
Stay up to date with our latest articles and news follow us for insights and updates!
Automotive Industry Update May 2026: The Future Arrived Early — EVs Surge, AI Drives and MENA Makes Its Move
The future didn't wait for permission... By the close of 2025, the numbers had already stopped being projections and started