Discover the Latest in Automotive Excellence
Stay in the know with AMENA’s blog, where we bring you the latest updates, insights, and trends in the Automotive industry. From cutting-edge consultancy strategies to innovative training techniques and the transformative impact of Mystery Shopping, our blog keeps you informed and inspired.
The Used Car Opportunity MENA Dealers Are Still Sleeping On
Walk into almost any new car showroom in Riyadh, Dubai, or Cairo and you will find the same picture...
Why MENA Dealerships Are Losing Half Their Sales Leads Before They Start
Most car dealerships in the MENA region spend heavily to generate leads - then lose a large share of..
The AI-Ready Dealership: What Dealers/Importers in MENA Need to Build Before 2027
Most of the conversation about AI in Automotive across the MENA region is happening at the wrong altitude. The..
Automotive Industry Update May 2026: The Future Arrived Early — EVs Surge, AI Drives and MENA Makes Its Move
The global automotive industry is navigating one of its most consequential periods of transformation. Where the convergence of electrification,..
The Loyalty Illusion: Why MENA Dealers Are Losing Customers They Think They Own
There is a comforting myth in the MENA Automotive industry. It goes something like this: our customers are loyal,..
Automotive Industry Update April 2026: Physical AI, Electric Power and New Horizons Across Global and MENA Markets
April 2026 belongs to Beijing. Auto China 2026 sets the tone for a global industry in the midst of..
Automotive Industry Update March 2026: Global and MENA Market Momentum
The global automotive industry closes March 2026 navigating a convergence of economic and technological pressures reshaping strategy across every..
Global and MENA Automotive Industry Update – February 2026: Electrification, Autonomy and Strategic Market Shifts
Insights into the trends driving change across the global and MENA automotive markets The global and MENA automotive industry..
The Aftersales Reality: Why EV Readiness Will Decide Winners in MENA
Electric vehicles are moving from early adoption to meaningful scale across the Middle East. While EV sales growth attracts..
Global and MENA Automotive Industry January 2026 Update: EVs, Autonomy, AI and Market Shifts
Global Automotive Industry Overview Introduction The global automotive industry continues to navigate a period of accelerated transformation, shaped by..
Why Evidence-Based Executive Assessment Is Now Essential for Automotive Businesses in the MENA Region
The Leadership Challenge Facing Automotive Businesses Today The Automotive industry across the Middle East and North Africa is undergoing..
Chinese Automakers: From Global Export Surge to MENA Market Transformation
The global automotive industry is undergoing one of the most significant structural shifts of the past three decades Chinese..
Global and MENA Automotive Industry December 2025 Update: EV Strategy Shifts, Autonomous Mobility & Software-Defined Vehicles
Introduction As the global automotive industry pushes deeper into 2026 planning cycles, momentum is concentrating around three forces: autonomy..
Mastering Customer Relationship Management: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 9-part series covering essential KPIs for Dealers/Importers in the MENA region, we now explore Customer Relationship..
Global and MENA Automotive Industry November Update 2025: EVs, Autonomy & Software-Defined Mobility
Global and MENA Auto Outlook: Next-Gen EVs, Smart Mobility Systems & Autonomous Technology Introduction From Disney streaming in..
Driving Financial Excellence: Essential Executive KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on Executive..
Maximising F&I Performance: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now turn our attention..
Automotive Sales Mastery: Series 8: The Core Traits and Mindset of Exceptional Salespeople
Success in Automotive sales stems from a unique combination of skills, mindset, and behaviours. Technical knowledge and negotiation skills..
Automotive Sales Mastery: Series 7: Understanding Sales Psychology
In the world of Automotive sales, success isn’t just about product knowledge or negotiation skills; it’s about understanding the..
Automotive Sales Mastery: Series 6: Closing (Sealing the Deal with Confidence) and Follow-Up
Closing a sale is the culmination of all your efforts throughout the sales process. It’s the moment of truth,..
Mystery Shopping: The Unseen Driver of Automotive Excellence and Customer Delight
In the dynamic realm of the Automotive industry, the concept of mystery shopping has risen as a pivotal mechanism..
AMENA and Georgian College Bring Bespoke Automotive Qualifications to the MENA Region
The Automotive industry across the Middle East and North Africa is evolving rapidly. Market growth, digital transformation, electrification, and..
Automotive Sales Mastery: Series 5 : Negotiation (Creating Win-Win Solutions) and Objection Handling
Negotiation is a delicate art that requires a balance of strategy, empathy, and effective communication. For Automotive sales professionals..
Why Your Customer Experience Might Be Losing Your Sales, Market Share, Customer Loyalty – and Profitability
Customer Experience in the MENA Automotive Sector: Time to Take Control In the MENA region's automotive sector, customer expectations..
Automotive Sales Mastery: Series 4 : Test Drive and Trial Close – Experience the Difference
The test drive is a critical moment in the Automotive sales process. It’s the stage where customers move from..
Automotive Sales Mastery: Series 3 : Trade-In and Vehicle Presentation– Unlocking Value
In the Automotive sales process, the trade-in stage is more than just a transactional step; it’s an opportunity to..
AMP by AMENA: The Platinum Benchmark for Automotive Dealership Excellence in MENA
AMP by AMENA: The Regionally-Tailored Solution for Modern Automotive Dealerships In a region where customer expectations are rising, competition..
Automotive Sales Mastery: Series 2 – Qualification: Discovering What Truly Matters
The Dual Role of Qualification Qualification serves two purposes: deal qualification and customer qualification. While deal qualification addresses logistical..
Automotive Sales Mastery – Series 1 – Unlocking Success in Every Step
Welcome to the Automotive Sales Mastery Series, an in-depth exploration of the strategies, techniques, and mindsets needed to excel..
Customer-Centric Strategies: Elevating Service Experience in Auto Dealerships in the MENA Region
In the fiercely competitive automotive market of the Middle East and North Africa (MENA) region, auto dealerships must go..