Discover the Latest in Automotive Excellence
Stay in the know with AMENA’s blog, where we bring you the latest updates, insights, and trends in the Automotive industry. From cutting-edge consultancy strategies to innovative training techniques and the transformative impact of Mystery Shopping, our blog keeps you informed and inspired.
The Loyalty You Can Build: How Leading MENA Dealers Manufacture Repeat Customers
Loyalty, in most dealerships, is left to chance. The assumption is that if the car is good and the..
Wheels, Wings & AI: July 2026’s Biggest Automotive Breakthroughs
July 2026 was one of the most consequential months of the year for the automotive industry, globally and across..
The First 90 Days: How to Onboard a New Car Salesperson So They Actually Sell
Across the MENA region, Dealers/Importers are hiring. Networks are expanding, new brands are arriving with new showrooms to staff,..
What a Great MENA Service Experience Actually Looks Like
Ask ten Dealers/Importers what a great service experience looks like and you will get ten vague answers, most of..
Aftersales: The Most Reliable Profit Engine in Your Business
In most dealerships, the showroom gets the attention and the service drive gets the leftovers. The sales floor is..
Multicultural Sales Training for MENA’s Diverse Buyers: The Multilingual Showroom
The Multilingual, Multicultural Showroom: Training Sales Teams for MENA's Diverse Buyers There is no such thing as the average..
The Localisation Play: How Chinese Brands Are Putting Down Roots in MENA
Chinese Auto Brands in MENA: More Than an Export Surge It is tempting for established players to read the..
The Used Car Opportunity MENA Dealers Are Still Sleeping On
Walk into almost any new car showroom in Riyadh, Dubai, or Cairo and you will find the same picture...
Why MENA Dealerships Are Losing Half Their Sales Leads Before They Start
Most car dealerships in the MENA region spend heavily to generate leads - then lose a large share of..
The AI-Ready Dealership: What Dealers/Importers in MENA Need to Build Before 2027
Most of the conversation about AI in Automotive across the MENA region is happening at the wrong altitude. The..
Automotive Industry Update May 2026: The Future Arrived Early — EVs Surge, AI Drives and MENA Makes Its Move
The global automotive industry is navigating one of its most consequential periods of transformation. Where the convergence of electrification,..
The Loyalty Illusion: Why MENA Dealers Are Losing Customers They Think They Own
There is a comforting myth in the MENA Automotive industry. It goes something like this: our customers are loyal,..
Automotive Industry Update April 2026: Physical AI, Electric Power and New Horizons Across Global and MENA Markets
April 2026 belongs to Beijing. Auto China 2026 sets the tone for a global industry in the midst of..
Automotive Industry Update March 2026: Global and MENA Market Momentum
The global automotive industry closes March 2026 navigating a convergence of economic and technological pressures reshaping strategy across every..
Global and MENA Automotive Industry Update – February 2026: Electrification, Autonomy and Strategic Market Shifts
Insights into the trends driving change across the global and MENA automotive markets The global and MENA automotive industry..
The Aftersales Reality: Why EV Readiness Will Decide Winners in MENA
Electric vehicles are moving from early adoption to meaningful scale across the Middle East. While EV sales growth attracts..
Global and MENA Automotive Industry January 2026 Update: EVs, Autonomy, AI and Market Shifts
Global Automotive Industry Overview Introduction The global automotive industry continues to navigate a period of accelerated transformation, shaped by..
Why Evidence-Based Executive Assessment Is Now Essential for Automotive Businesses in the MENA Region
The Leadership Challenge Facing Automotive Businesses Today The Automotive industry across the Middle East and North Africa is undergoing..
Chinese Automakers: From Global Export Surge to MENA Market Transformation
The global automotive industry is undergoing one of the most significant structural shifts of the past three decades Chinese..
Global and MENA Automotive Industry December 2025 Update: EV Strategy Shifts, Autonomous Mobility & Software-Defined Vehicles
Introduction As the global automotive industry pushes deeper into 2026 planning cycles, momentum is concentrating around three forces: autonomy..
Mastering Customer Relationship Management: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 9-part series covering essential KPIs for Dealers/Importers in the MENA region, we now explore Customer Relationship..
Global and MENA Automotive Industry November Update 2025: EVs, Autonomy & Software-Defined Mobility
Global and MENA Auto Outlook: Next-Gen EVs, Smart Mobility Systems & Autonomous Technology Introduction From Disney streaming in..
Driving Financial Excellence: Essential Executive KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on Executive..
Maximising F&I Performance: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now turn our attention..
Driving Automotive Marketing Performance: Essential KPIs for Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on Marketing—a..
Automotive Sales Mastery: Series 8: The Core Traits and Mindset of Exceptional Salespeople
Success in Automotive sales stems from a unique combination of skills, mindset, and behaviours. Technical knowledge and negotiation skills..
Automotive Sales Mastery: Series 7: Understanding Sales Psychology
In the world of Automotive sales, success isn’t just about product knowledge or negotiation skills; it’s about understanding the..
Automotive Sales Mastery: Series 6: Closing (Sealing the Deal with Confidence) and Follow-Up
Closing a sale is the culmination of all your efforts throughout the sales process. It’s the moment of truth,..
Mystery Shopping: The Unseen Driver of Automotive Excellence and Customer Delight
In the dynamic realm of the Automotive industry, the concept of mystery shopping has risen as a pivotal mechanism..
AMENA and Georgian College Bring Bespoke Automotive Qualifications to the MENA Region
The Automotive industry across the Middle East and North Africa is evolving rapidly. Market growth, digital transformation, electrification, and..